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The Fall of Advertising and the Rise of PR Al Ries, Laura Ries
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Next Monday I'll have some more remarks on the Fall of Advertising and Rise of PR. There is a great book called 'the fall of advertising and the rise of PR' by Al Ries that covers this as well. Obviously, the puppet, and not in a derogatory manor, is the consumer. This is a continuation of yesterday's post about the SBB Book of the Month, The Fall of Advertising & the Rise of PR. In today's highly competitive marketing communications environment, some soothsayers claim it is now “The Fall of Advertising and the Rise of Public Relations” (Ries and Ries, 2002). Then, in 2002, brand evangelists Al Ries and Laura Ries narrated 'The Fall of Advertising and the Rise of PR'. Here are a couple of places where I believe the book falls short. Reminds me of what Ries wrote in “The fall of advertising and the rise of PR” a few years ago: – PR builds brands. As co-author, Al Ries of "The Fall of Advertising and The Rise of PR" points out, the sock puppet was confusing the advertising with the product. Companies need to clearly know the role of their mascot. All that's needed is a remarkable product/service. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. The Fall of Advertising and the Rise of Social Media . The biggest challenge most start ups have is gaining credibility with their target. The strings are the facets of marketing – advertising, promotion, public relations and sales. There are those who make the argument that for all industries, advertising is pretty much worthless; I found Ries & Ries, The Fall of Advertising and the Rise of PR convincing.